News, Touchable Design, Page 2

Posted 2 years ago by touchabledesign_ffid42

Logos with Multiple Messages

Small business logos need to do a lot of heavy lifting. Often the logo alone is introducing a customer to the company, and that customer is going to make assumptions based on what they see. The logo needs to communicate not only the name and feel of the business, but the products or services the business offers.

The logos that I created this fall are good examples of communicating multiple messages for the small businesses they represent.

BRACELETS BY BARBARA:

The scrip letter B in this logo not only communicates the handmade craftswomanship of the products, it indicates the look of the jewelry.

PPEC:

Putting the letters of this acronym logo into the style of wooden blocks communicates the young age of those the organization serves. The leaf image included in the logo matches the logo mark of the church that sponsors the center.

stack of cards with a purple and red logo featuring a large, script letter B

Glass plane with a white sticker that depicts four letters in squares, and one leaf icon in fifth square

Logos

Posted 2 years ago by touchabledesign_ffid42

Friends with Businesses

Some designers love creating logos. They specialize in distilling an organization into a versatile image. They’ll even create logos for fictitious entities just for the sake of creating a good logo.

I am not one of those designers. I enjoy not creating, but using logos. I like to take the branding elements that others assemble and apply them in practical ways to authentically communicate a message.

And yet, I am in a season of life when several of my friends are in various stages of starting small businesses. Of course, I was happy to help them bring their logo visions to life.

Take a peek at these three very distinct logos that I have worked up recently.

Baseball cap with Mountain Scene Logo

Mock-up Attribution:

<a href=”https://www.freepik.com/psd/mockup-texture”>Mockup texture psd created by rawpixel.com – www.freepik.com</a>
<a href=’https://www.freepik.com/psd/hat-mockup’>Hat mockup psd created by Vectorium – www.freepik.com</a>
<a href=’https://www.freepik.com/psd/label-mockup’>Label mockup psd created by freepik – www.freepik.com</a>

Sermon Graphics

Posted 3 years ago by touchabledesign_ffid42

Art and Soul

In my work for Pittman Park Church, I’ve had the opportunity to create a series of sermon graphics over the past several months. They are printed on Church bulletins, displayed on presentation screens, used as thumbnails for archived sermons, and used as the Church Facebook group cover image.

Each graphic was selected from 2-4 options presented to the pastors. The options each provide a different feel for what the theme might need to evoke from congregants, and the pastors can choose what best communicates the message they want to convey.

I want the sermon graphics to add value to the message and also work in all the formats needed, but I also want them to be harmonious with each other.

So far, I am pleased with what this is becoming!

Church Communications Contract

Posted 3 years ago by touchabledesign_ffid42

New in 2022

I am pleased to announce that Touchable Design has been contracted to manage communications and design for Pittman Park Church. This will be a 6-month contract with full communications and marketing responsibilities, including web, social media, email and direct mail. The goal for my work there will be “to transform church communications to be an inspired and enthusiastic representation of Pittman Park in order to encourage the body toward growth.” What an inspiring task to launch into this year!

various devices displaying Pittman Park website, social media and email

Stay tuned to see how Touchable Design impacts Pitman Park with inspired communication design in 2022.

A Festive Design Set

Posted 3 years ago by touchabledesign_ffid42

Christmas Harmony

Every Christmas, Pittman Park Church is decorated with wreaths and poinsettia flowers. In designing Pittman Park’s Christmas events promotional materials, I did the same! I wanted to create nostalgia for members that value the traditions of the congregation while inviting newcomers with an authentic representation of the church.

The anchor pieces are the events handout card and the roadside banner. Individual event graphics for the website and presentation slides were created to match. The sermon series program communicates the musical foundation of the messages and matches not only the Christmas events materials but also other recent sermon series graphics.

With these on-brand, meaningful and elegant graphics, the church can easily use the same designs for Christmas events promotion in future years.