News, Touchable Design

Posted 2 months ago by touchabledesign_ffid42

Designing for Digital Layout

Posting to social media is more fun when you keep default layouts in mind. Meta users can post to Facebook and Instagram simultaneously, but the content is displayed differently on each platform. The challenge is to design a post that will work for both without having to customize your design. In these examples, I thought about how the graphics display on Facebook as a gallery, but also made sure they are friendly to Instagram users that click through the slides one-by-one.

A grid of four graphics with an explanation of "How to Not Miss It" step on each graphic A gallery of graphics on Facebook that are all different except they have a hand holding a mug in the foreground

Three separate graphics that are displayed on Facebook to reveal the Church logo in the center.

Keep in Touch

Posted 11 months ago by touchabledesign_ffid42

Holiday Greetings for Less

During the holiday season, there is a special shelf in my living room where I place all the Christmas cards that I receive. The items slowly accumulate, adding a lively and personal touch to our festive home.

This season, I had the privilege of helping two clients create holiday greeting cards this year. Both were looking to reach a long list of family and friends without overspending. While a custom design was not cheap, I used my connections to find deeply discounted printing services that more than made up for my design fee and even extra photo touch-up.

My holiday greeting services included addressed envelopes complete with Christmas postage stamps.

Church Comm Overhaul

Posted 1 year ago by touchabledesign_ffid42

Better Tools

Churches don’t have a lot of resources to spend on branding, so when Richmond Hill UMC wanted to reach new residents in their area, they turned to Touchable Design. After looking at their current materials and processes, a plan was developed, and we got to work. The result is an arsenal of simple tools for the staff to deploy as needed. A branding guide was created and implemented across the website, brochures were printed, and the church even got new photos of their campus (Thank you Jeremy Wilburn!) After we finish the final stage of the plan—social media—the team at Richmond Hill UMC will be able to quickly and efficiently communicate all the great things they are doing in their community.

A mock-up of a brochure, rack card, website on iPhone and laptop with screen showing color swatches.

Connecting a College

Posted 2 years ago by touchabledesign_ffid42

Good News

Advertisement with photos of different types of students

Georgia Southern University’s College of Education is so busy doing great things for students in the state of Georgia, they don’t have time to make sure their alumni, partners and friends hear about it! So, they brought me in to re-launch their email newsletter and help with other communications tasks as they come up. As a writer and designer with previous experience at Georgia Southern University, I have been able to get the emails designed, written and sent without delay, and we even created a digital ad for an updated degree program.

graphic of an iPhone and iPad displaying an Newlsetter

The new Southern Educator email newsletter is more skimmable with photos and clearly defined sections by audience.

A Billboard Legacy

Posted 2 years ago by touchabledesign_ffid42

Barr Law over the years

I don’t have many clients that have been with me longer than Barr Law. (It helps that the owners are related to me.) What an honor to design each of their billboards over the years as they have grown! This year, as their newest billboards deploy, take a look at the company’s branding story as told by a decade of billboard design.